What you see
is only the surface
Look deeper. Make a better decision.
Keslo examines your public pages in a real browser, applies published technical checks, and shows the evidence behind each finding. Know what needs attention and where to start.Your first audit is free. We only read your public pages.
A conclusion is only
as good as its evidence.
Follow one finding from the page we examined to the work it calls for. Select an address. Change the view. Inspect the reasoning.
<head>
<title>Example page</title>
…
</head>Inspected result: no meta description element was found on this fictional page. The schematic illustrates where that signal belongs.
One website.
Several realities.
The surface is one part of the picture. We examine the signals beneath it across 7 areas, with the scope and limitations made explicit.
Discoverability
The documents and signals search engines can actually read.Indexing · metadata · structure · links
55checks02Experience
How the site behaves under real browser conditions.Loading · responsiveness · page stability
19checks03Protection
The protections visible at the browser and transport boundary.TLS · headers · cookies · exposure
16checks04Trust
The mechanics behind contact, identity and domain confidence.Forms · email authentication · identity
15checks05Accessibility
Automated checks for barriers on the sampled browser pages.Contrast · semantics · names · navigation
10checks06Privacy
What is requested and stored before anyone gives consent.Storage · trackers · consent signals
5checks07Machine readability
The public instructions you give emerging AI crawlers.Crawler directives · published guidance
2checksEvidence over
impressions.
Trust is earned in the details. In what we can show, what we can explain, and what we are prepared to say we did not test.
How we earn that trust- 01The score shows its working.
- Every deduction traces back to a finding. Open the arithmetic and see how the category scores contribute to the assessment.
- 02Untested is never a pass.
- Checks that could not run are identified. An unassessed area is excluded from the score, with the gap made visible.
- 03A change needs context.
- Comparisons distinguish site changes from volatile measurements, changed checks and incomplete coverage.
- 04An audit has boundaries.
- We examine public pages and signals. We never submit forms or sign in to your website. A clean automated report is not a security or compliance certification.
Why your website is not showing up on Google
The usual reasons a site does not appear in Google, in the order worth checking them: whether it is indexed at all, whether something is telling Google to stay away, and whether there is enough on the page to rank.
NOTE / 02Why your website is slow, and what actually fixes it
The handful of things that genuinely make a small business website slow, in the order they cost you the most: hosting response time, oversized images, blocking scripts and third-party widgets.