Guides
What goes wrong, and why
Written for somebody who suspects something is wrong with their website and does not yet know what. No jargon, no scare tactics, and we say plainly where a scan — including ours — cannot help.
Why is my website not showing up on Google?
Why your website is not showing up on Google
The usual reasons a site does not appear in Google, in the order worth checking them: whether it is indexed at all, whether something is telling Google to stay away, and whether there is enough on the page to rank.
6 min read
Why is my website slow?
Why your website is slow, and what actually fixes it
The handful of things that genuinely make a small business website slow, in the order they cost you the most: hosting response time, oversized images, blocking scripts and third-party widgets.
5 min read
How do I know if my website is secure?
Is your website secure? A non-technical checklist
What a small business can check about its own website's security without a developer: the padlock, the certificate, the headers browsers look for, and the forms most likely to be leaking.
5 min read
Does my website legally have to be accessible in the UK?
Website accessibility and UK law: what a small business needs to know
What the Equality Act 2010 means for a business website, what WCAG 2.1 AA actually asks for, and the honest limits of what automated accessibility testing can tell you.
5 min read
Can someone send email pretending to be my business?
Can someone send email pretending to be your business?
How SPF and DMARC stop your domain being forged, why the problem is invisible from your website, and what happens to your own email when the records are missing.
4 min read
What is a website audit, and do I need one?
What a website audit is, and whether you need one
What a website audit actually covers, what the difference is between an automated scan and a manual review, and how to tell a useful report from a sales document.
5 min read
What are Core Web Vitals and do they actually matter?
Core Web Vitals, explained without the jargon
What Google's three speed measurements actually measure, what counts as a good score, why a testing tool often disagrees with Search Console, and how much any of it really affects where you rank.
8 min read
Why did my website traffic drop after a redesign?
Your traffic dropped after a redesign. Here is what to check.
A redesign that loses traffic almost always loses it for one of five reasons, and they are worth checking in a specific order. How to tell a real drop from a measurement artefact, and what is recoverable.
9 min read
How do I read Google Search Console?
How to read Google Search Console without misleading yourself
What each report in Search Console actually means, the four numbers people routinely misread, and the difference between the two not-indexed statuses that sound identical and need opposite responses.
8 min read
How do I get my business mentioned by ChatGPT and other AI assistants?
Will AI chatbots recommend your website?
What actually determines whether an AI assistant cites your site, which crawlers to allow or block and what each one controls, and an honest account of which of the popular tactics have evidence behind them.
9 min read
Or just have it checked
Every problem described in these guides is something the scanner looks for. It takes about twenty-five seconds to the first findings, and there is nothing to sign up for.
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