Search
Google indexes the pages it has looked at
seo.gsc-not-indexed
Why this matters
Google crawls far more pages than it indexes, and a page it has crawled and declined to index will never appear in a search result. It is not a penalty and there is usually no message about it — the page simply earns nothing. The common causes are pages that duplicate each other closely, pages with very little of their own content, and pages Google reached but judged not worth storing. Only Search Console knows this has happened; it is invisible from the outside.
Who fixes it
You can, usually
Roughly how long
an hour per page
Care needed
Low risk to change
How to fix it
Take one of these pages and ask what it offers that no other page on the site offers. If the answer is 'nothing much', the honest fix is to merge it into the page it duplicates and redirect it, rather than to try to persuade Google to index it. Where the page is genuinely distinct, the usual causes are very little text of its own, content assembled entirely from a feed, or a page reachable from nowhere except the sitemap — internal links from pages Google already values are the strongest signal you can add.
How we score it
Failing this check takes up to 22 points off your search score. It is a fact about your site rather than a measurement, so it reads the same on every scan until you change something.
Does your site pass this one?
This check runs on every scan, along with the other 106. Free, no account, and you see the evidence for each result.
Check my siteOther search checks
- Canonical tags point somewhere validA canonical tag tells Google which address is the real one for a page. When it points somewhere wrong — another domain, a dead page, or the wrong protocol — Google follows it anyway, and the page you wanted indexed can be dropped in favour of one that does not exist.
- Content has been updated recentlySome content is meant to sit still, and age alone is not a fault. But prices, opening hours and staff pages that have not been touched in over a year are usually wrong by now — and a visitor who acts on the wrong opening hours does not come back to check whether the rest was right.
- Descriptions are a sensible lengthLong descriptions get truncated mid-sentence; very short ones waste the space you are given.
- Each page has exactly one title tagA page can only have one title. When there are several, the browser and Google each pick one — and they do not always pick the same one, so what you see in the tab may not be what appears in search.
- Each page has one main headingSeveral top-level headings makes the structure of the page ambiguous. Worth checking rather than urgent — modern HTML permits it, and Google handles it, but it usually signals that headings are being chosen for their size.
- Every page has a main headingThe h1 is the headline of the page. Without one, both visitors skimming and search engines parsing the page have nothing telling them what it is about.